Vice President of Marketing

Company Overview

At Forum Health, we’re committed to transforming healthcare through innovation, personalized medicine, and a collaborative culture that puts people first, our patients and our colleagues. We’re a fast-growing organization built on passion, trust, and the power of connection.

Summary

We’re looking for a Vice President of Marketing to help us share our story and expand our impact. This leader will bring a balance of strategy and hands-on execution, manage key partnerships and vendors, and build a marketing engine that drives brand awareness, patient growth, and practice success, all while staying true to our mission.

This role requires a strong foundation in direct and performance marketing, with the ability to translate strategy into measurable patient acquisition, conversion, and revenue outcomes.

If you’re energized by integrative and functional medicine and know how to turn marketing strategy into meaningful, data-driven results, this could be your next chapter.

What You’ll Do:

• Team Leadership: Build and inspire a high-performing marketing team to drive Forum Health's growth across diverse markets and practices
• Vendor and Agency Management: Oversee relationships with external vendors, agencies, and marketing partners, ensuring alignment, accountability, and measurable outcomes
• Campaign Development: Design and execute integrated marketing campaigns, including direct response initiatives, that drive patient acquisition, engagement, and retention
• Direct Marketing Strategy: Develop and optimize direct marketing programs across digital and lifecycle channels (paid media, email, SMS, landing pages), with a focus on conversion, funnel performance, and ROI
• Collaboration: Partner with leadership, clinical teams, and operations to ensure marketing strategies align with business objectives and patient needs
• Brand Leadership: Drive brand messaging, patient acquisition, digital marketing, content creation, events, and practice-level support across all channels
• Performance Tracking: Utilize KPIs, attribution models, and data analytics to monitor funnel performance (lead ? consult ? patient), optimize CAC, and continuously improve marketing effectiveness
• Brand Integrity: Protect and evolve the Forum Health brand, ensuring our messaging remains authentic, educational, and grounded in trust 

What You Bring:

• Proven Leadership: Extensive experience in marketing leadership, preferably in healthcare, wellness, or integrative medicine, with a track record of driving both brand growth and measurable patient acquisition
• Direct & Performance Marketing Expertise: Deep experience in direct marketing and direct response strategies, including ownership of full-funnel performance (lead generation, conversion optimization, CAC/LTV), across channels such as paid social, search, email, and landing page ecosystems
• Digital Marketing Expertise: Strong command of SEO, SEM, paid media, content marketing, and marketing automation, with a data-driven approach to decision-making
• Vendor Management: Demonstrated success managing third-party vendors and agencies to deliver high-performing, ROI-driven campaigns
• Strategic & Executional Balance: A results-oriented leader who can operate at both a strategic and hands-on level to drive outcomes
• Prioritization & Balance: Strong ability to manage competing priorities while keeping the patient experience at the center of all decision-making
• Collaborative Communication: Excellent communication skills with the ability to influence and build strong relationships across internal teams and external partners 

Qualifications:

• Minimum of 7+ years of marketing leadership experience
• Bachelor’s degree in Marketing or related field; MBA or Master’s degree preferred
• Experience directly managing and developing marketing teams
• Proficiency in Asana or similar project management tools
• Experience with platforms such as WordPress, Basecamp, ActiveCampaign, and GoHighLevel
• Must be authorized to work in the United States without sponsorship now or in the future 

Compensation & Benefits

• Salary: The annual base salary range for this position is $150,000 - $185,000. Annual base salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and or licensures. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations
• Location: Remote, US
• Benefits: 401(k), 401(k) matching, Health Insurance, Dental Insurance, Life Insurance, Vision Insurance, Paid Time Off
• Visa Sponsorship: Applicant must be authorized to work in the United States without the need for sponsorship now or in the future.

Why Forum Health

A Mission-Driven Culture

We’re redefining what personalized, integrative care looks like and that starts with taking care of our people. We believe in empowering teams, cultivating connections, and making a lasting impact.

Remote

This role offers flexibility and can be based anywhere in the U.S.

Wellbeing & Benefits

Forum Health offers a competitive compensation package, PTO, and a growing suite of benefits that support your health, career, and life including medical, dental, vision, 401(k), and more.

Growth & Development

We’re a place where people come to grow. You’ll find opportunities for mentorship, feedback, stretch assignments, and professional development designed to support your long-term career journey.