Manager, Field & Brand Marketing

The American Diabetes Association (ADA) is seeking an enthusiastic, detail-oriented, and results-driven Manager, Field & Brand Marketing, to join our national marketing team. Reporting to the national Brand lead, this new role serves as a key connector between national strategy and local activation of nationwide field campaigns, while also supporting priority brand and enterprise initiatives.

The role will also ensure field marketing efforts are aligned with ADA’s broader brand, national marketing, advocacy, scientific, and content priorities. It requires strong cross-functional collaboration and the ability to flex across initiatives as organizational needs evolve.

RESPONSIBILITIES 

• Collaborate with the field as the Marketing SME, ensuring strategy, narrative and media are integrated well with current national level campaigns for a seamless constituent experience, through launch, measurement, and post-campaign wrap.
• Provide support to national brand, advocacy, scientific meetings, publications, and other enterprise priorities through localized activation and amplification.
• Partner closely with cross-functional teams (brand, digital, communications, development, advocacy, scientific affairs, and external agencies) to align strategies, deliverables, and timelines.
• Develop and deploy toolkits, playbooks, and assets to amplify national brand moments at the local level, ensuring consistent brand execution with room for local relevance.
• Track performance against defined marketing KPIs, translating insights into recommendations to optimize field efforts and inform future campaigns.
• Present campaign plans, performance updates, and strategic insights to cross-functional stakeholders at varying levels across the organization, including non-marketers.
• Provide actionable feedback on creative and campaign execution, ensuring work remains on strategy and aligned with initiative objectives.
• Build and maintain strong, collaborative relationships with internal and external partners to enable effective execution across multiple initiatives.

QUALIFICATIONS

• Bachelor’s degree in business, marketing, or a related field.
• 5+ years of experience in marketing; agency experience a plus. Non-profit experience a plus
• Proven experience owning end-to-end campaign execution in a cross-functional, evolving environment; peer-to-peer or field-based marketing experience a plus.
• Strong grasp of marketing platforms and channels, including social, digital, email, and paid media.
• Demonstrated experience designing strategies for diverse audiences and communities.
• Strong organizational, project management, and prioritization skills.
• Excellent interpersonal and communication skills with a collaborative, diplomatic approach.
• Sound judgment and problem-solving skills, with the ability to adapt to changing priorities.
• Analytical mindset with the ability to translate insights into action.
• Curious, adaptable, and eager to learn across new initiatives.
• Ability to thrive in a remote work environment.
• Flexibility to travel up to 15% of time

WHY WORK HERE

The American Diabetes Association (ADA) offers a rewarding career working for one of the premier voluntary health organizations in the world supporting people with type 1, type 2 and gestational diabetes. Our employees like working at the ADA because of our mission, the inclusive environment, work-life balance, our benefits and our culture:

• Industry competitive base pay ranging from $64,000 - $73,000 for this role. Base offers are determined by several factors including but not limited to your relevant work experience, education, certifications, location, internal pay equity, etc.
• A culture of recognition including new hire welcome announcements, service anniversary awards, referral bonuses, monthly All Employee Assembly, appreciation awards
• Generous Paid Time Off, including holidays, vacation days, personal days and sick days
• Comprehensive benefits package including medical, dental, vision, Flexible Spending Accounts (FSA), disability & life insurance, pet insurance and retirement savings
• Guided by our mission, we provide top tier diabetes supply coverage through our medical benefits program
• A company focus on offering mental health programs and work/life balance with most of our employees working remote
• Joining our dedicated team affords the gratification of knowing beyond a doubt that you will impact the lives and well-being of millions