Smart Media Group is a premier media analytics, planning and buying agency headquartered in Alexandria, VA. Our experience includes all platforms and levels of media from national network campaigns to local event marketing.
As a Data Analyst, you will work closely with the Data Team and Account Executives. This role will support clients and Account Executives through the creation and delivery of in-depth media analyses.
RESPONSIBILITIES :
- Answer client requests in conjunction with the Account Executive.
- Utilize Tableau as a data visualization tool to produce various types of recurring memos for executives.
- Conduct research concerning various politically related topics and groups especially spending across elections, advertisers, markets, and media across the country.
- Assist with the creation of presentations using a combination of Tableau, PowerPoint and other proprietary tools.
- Collaborate with the full data analytics team to identify trends in client feedback to enhance future deliverables.
- Help relay media buying information for clean and efficient consolidation in our proprietary database.
- Be proactive in quality controlling client media spending to ensure all proprietary data tools are reflecting client data correctly.
- Engage in reconciling campaign accounts upon completion.
- Adapt workflow between client-centric election cycles (even years) and research/sales oriented projects (odd years).
WHAT MAKES YOU SUCCESSFUL:
- Ability to organize multiple priorities in a fast-paced environment.
- Strong interpersonal skills and can work collaboratively across teams.
- Effective time management skills – ability to prioritize and meet deadlines.
- Enthusiasm to learn a variety of software products including Tableau.
QUALIFICATIONS:
- Bachelor’s degree and/or 0-1 year experience with Excel and/or Tableau.
- Desire to learn advertising and work in right-of-center politics.
- Preferred experience in Tableau, PowerPoint or other data visualization tools.