CRM Marketing Developer

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?
Reporting to the CRM Development Manager, the CRM Marketing Developer will support the technical development of templates and other content components across all CRM channels.

This is a hands-on role focused on building and maintaining scalable templates within Braze and supporting personalisation initiatives. You will work closely with CRM, Creative, and Data teams to ensure high-quality, well-tested CRM assets are delivered on time.

This role is ideal for someone with experience in CRM, email marketing, or digital campaign execution who is looking to deepen their technical skills in HTML/CSS, personalization logic, JavaScript, and CRM platforms.

Responsibilities

• Build and maintain reusable CRM templates within Braze across Email, In-App, Push, and other channels

• Translate creative designs into responsive CRM templates, ensuring visual accuracy, layout integrity, and brand consistency across devices and email clients

• Support implementation of personalization logic using Liquid and dynamic content rules

• Assist in building and maintaining Movable Ink modules, including dynamic and interactive elements such as countdowns, carousels, and personalised content blocks

• Conduct QA to ensure correct rendering, link accuracy, tracking, and adherence to platform best practices

• Maintain template libraries, documentation, and naming conventions

• Collaborate with CRM, Creative, and Data teams to translate campaign requirements into scalable technical assets

• Continuously develop technical knowledge across CRM platforms and personalisation tools

What are we looking for?

The ideal candidate will have:

• 1-2 years of experience in CRM, email marketing, or digital campaign execution/production

• Experience using Braze or similar ESP/CMS platforms

• Foundational HTML and CSS knowledge (email-focused experience preferred)

• Understanding of digital design principles and experience working with design tools such as Figma or Adobe Creative Suite to accurately translate designs into development

• Basic familiarity with Liquid or other personalisation scripting

• Exposure to personalization email tools such as Movable Ink is a plus

• Strong attention to detail with the ability to accurately translate designs into pixel-perfect CRM templates

• Ability to manage multiple priorities in a fast-paced environment

• Eagerness to learn and grow within CRM development

• Experience in online gaming or sportsbook is a plus

What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Start-up culture backed by a secure, global brand

• Potential Hybrid Scheduling

Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).