Video Marketing Specialist

Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.

With a strong core product and a multi-product roadmap ahead, we are hiring a video content creator and editor to own Workyard's video presence from concept to final cut. This position will report into the Organic Growth Lead.

You will be the face of Workyard's video content and the person responsible for getting it made.

This is not a role that receives a script and edits it. You will develop content ideas alongside the organic growth lead and content team, write your own scripts, plan and film your own shoots, and deliver finished videos ready to publish. From strategy to shoot to final cut, this is your pipeline to own.

Workyard's audience is U.S. construction and trades. The content needs to feel credible to contractors, project managers, and field service operators, not polished corporate video. You will need to understand that world, speak its language on camera, and produce content that earns the trust of people who can spot inauthenticity immediately.

The format mix includes talking-head explainers, tool walkthroughs, on-site construction footage, customer interviews, short form content and more. You will need to be comfortable in all of them, both in front of the camera and behind it.

Responsibilities

Content Strategy and Planning

• Collaborate with the organic growth lead and content team to develop Workyard's YouTube content strategy. You are not handed a content plan to execute. You bring ideas, identify gaps, and help shape what gets made and why.

• Develop a rolling content calendar that keeps production consistently ahead of publishing. The channel should never stall because planning fell behind.

• Stay close to what is resonating in the construction and trades space on YouTube and other social platforms. Bring that intelligence into planning conversations.

• Use AI tools to accelerate ideation, research, and script development. This is expected, not optional.

Scriptwriting and Pre-Production

• Write scripts from a content brief. You own the final script without needing a separate writer. Scripts should be ready to shoot with minimal rewrites.

• Plan each shoot: location, shot list, any on-site access required, and any minimal crew or equipment coordination needed.

• Structure scripts for YouTube specifically: strong hook in the first 30 seconds, clear narrative arc, and a payoff worth watching to the end.

On-Camera Presenting

• Appear on camera as the primary presenter across Workyard's video content on YouTube, LinkedIn, and other channels. This is a core requirement of the role.

• Present in a way that feels natural and credible to a U.S. construction and trades audience. You do not need to be a polished broadcaster, but you need to be someone that the audience trusts and keeps watching.

• Candidates must submit a video sample as part of the application. A portfolio reel alone is not sufficient.

Filming and Production

• Operate the camera yourself or manage a minimal crew where needed. You are responsible for getting the footage, not waiting for a videographer to deliver it.

• Coordinate any on-site access required for construction footage, interviews, or location shoots.

• Maintain your own equipment or manage what is needed to produce content at the quality level the channel requires.

Video Editing and Post-Production

• Own the full edit from rough cut to final delivery: color grading, audio mixing, music and sound design, lower thirds, captions, and export.

• Apply motion graphics to support the narrative: animated text overlays, transitions, lower thirds, and branded graphic elements. Work with the graphic designer for asset creation where needed.

• Cut short-form versions for YouTube Shorts, LinkedIn, and other social platforms. Short-form content should be edited for the format, not just trimmed from the long-form version.

• Export in the correct format and specs for each platform.

• Own the editorial call on whether a cut is ready to publish and be able to articulate why.

• Collaboration and Workflow

• Work closely with the organic growth lead and content team on content direction. Execution is yours. Strategy is a shared responsibility.

• Coordinate with the graphic designer for branded visual assets and motion graphics integration.

• Maintain an organised file system across all projects with consistent naming conventions and storage the broader team can access.

• Flag production blockers early. If a shoot needs to move or a deliverable is at risk, the team should know before it becomes a problem.

Requirements

• You are comfortable on camera

• You write scripts that work on screen. Natural dialogue, a clear arc, and a hook that earns the next 10 minutes. Not academic copy.

• You can shoot your own content. You understand lighting, framing, and audio well enough to produce footage that does not need rescuing in post.

• You edit with intention. You understand that pacing, sequencing, and rhythm are what make a video hold attention, and you make deliberate choices at every step.

• You know the basics of motion graphics well enough to bring static assets to life in After Effects or an equivalent tool.

• You have a strong feel for YouTube specifically. Long-form YouTube has its own rhythm. You know when to cut, how to hold attention past the first 30 seconds, and how to structure a video so people watch to the end.

• You can shift gears for short-form. Faster cuts, on-screen text, sound design that works without headphones. You are comfortable in both modes.

• You bring ideas to the table, not just execution. You are proactive about what the channel should be doing next and bring that strategic thinking to the table.

• You use AI tools to work faster without cutting corners on quality and are actively passionate about the advancements and precision these tools can bring to your craft.

• You are organised and predictable about turnarounds.

• You have 3 to 6 years of video content experience with a portfolio and on-camera samples to show. We will ask for both.You have produced YouTube content specifically, with an understanding of audience behaviour, retention, and format norms.

• You are proficient in at least one primary editing platform. You are proficient in Adobe After Effects or an equivalent motion graphics tool.

• You are comfortable being judged on the quality of the finished content, channel growth, and whether it ships on time.