Senior Marketing and Data Analytics Manager

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

Senior Manager, Marketing and Data Analytics

The Senior Manager, Marketing and Data Analytics owns the execution of Growth Marketing’s analytics and data operations — building and maintaining the reporting infrastructure that connects marketing activity to pipeline and revenue. Reporting to the Director, Marketing Technology, this role translates the full-funnel reporting framework into day-to-day marketing intelligence, with a focus on data governance, segmentation execution, funnel analysis, and dashboard maintenance. The role is central to shifting Growth Marketing from ad hoc, request-based reporting to a governed, self-serve analytics model. This role partners with offshore resources and AI tooling to extend capacity, and works closely with IT and Sales Ops to keep Marketing data accurate, complete, and integrated into the broader revenue analytics picture.

The impact you'll have:  

Marketing Analytics and Reporting

• Own Marketing’s contribution to the Growth Marketing Reporting Framework — tracking funnel metrics from awareness through opportunity creation, ensuring data accuracy across Salesforce, Pardot, BI platforms, and Google Analytics

• Partner with IT Data and Analytics and Sales Ops Analytics to deliver integrated, full-funnel reporting that connects marketing activity to revenue outcomes

• Identify performance trends, anomalies, and optimization opportunities across paid media, email, web, and regional marketing programs; translate findings into clear recommendations for marketing leadership

• Develop and maintain self-serve dashboards and scorecards in Salesforce or other BI platforms (e.g., Power BI, Domo, Tableau, Looker, or Google Data Studio) — enabling Growth Marketing leadership and Demand Gen, Web, and RevOps/Sales Ops stakeholders to access real-time KPIs directly, without ad hoc requests to the analytics team

• Build and maintain the semantic layer, data dictionaries, and documentation needed to support governed self-serve analytics and AI-assisted reporting across Demand Gen, Web, and RevOps/Sales Ops

• Build and maintain a consistent measurement framework for campaign performance including modeling appropriate for long, complex K-12 buying cycles

• Own pipeline and revenue forecasting models for Growth Marketing, including scenario planning that supports budget and headcount decisions

• Define and report the core marketing performance metrics used across Growth Marketing — including CAC, marketing-sourced and marketing-influenced pipeline percentage, MQL-to-SQL conversion rate, and program-level ROI — and hold data owners accountable to consistent definitions

• Design and manage A/B and multivariate testing programs across email, web, and paid channels; partner with channel owners to translate results into optimization recommendations

Data Governance and Segmentation

• Own UTM and tracking standards across all paid and owned channels — define, document, and enforce the framework to ensure consistent campaign attribution and source reporting

• Execute contact database segmentation in Pardot/Account Engagement, supporting demand generation, ABM, and nurture programs with clean, targeted audiences

• Own data protocols — establish and enforce standards for lead data normalization, deduplication, field governance, and source tracking across Salesforce and Pardot

• Audit existing marketing data infrastructure; identify gaps and redundancies; lead remediation in partnership with IT and Sales Ops to eliminate duplicative work

• Ensure data governance, segmentation, and lead-record practices comply with FERPA, COPPA, and other student-data privacy requirements applicable to CA's K-12 audience; partner with Legal/Compliance on data handling standards

Cross-Functional Partnership

• Serve as Growth Marketing's primary liaison to IT Data and Analytics and Sales Ops Analytics; align on shared data models, pipeline definitions, and reporting cadences

• Coordinate with Sales Ops on lead-to-opportunity conversion metrics, BDR performance data, and pipeline velocity reporting to support the lead to opportunity optimization

• Advise on martech data integrations (e.g., intent data from ZoomInfo/Bombora/6Sense) to ensure new tools are properly instrumented and reportable

Team Leadership, AI, and Offshore Resource Leverage

• Manage, coach, and develop Marketing Analytics Coordinator(s) as direct reports if/when added to the team — setting goals, providing performance feedback, and supporting career growth

• Partner with the Director, Marketing Technology to prioritize and coordinate day-to-day task assignments for India-based dotted-line analytics and GTM resources — covering high-volume, repeatable data tasks including list processing, data normalization, campaign record creation in Salesforce, and ad-hoc reporting support

• Recommend KPIs and performance goals for offshore resources to the Director, Marketing Technology, aligned to team priorities; QA deliverables to ensure accuracy standards are met

• Identify and implement AI-assisted workflows to automate manual analytics tasks — including report generation, anomaly detection, segmentation builds, and data QA — reducing time spent on low-value work

Who we're looking for:  

• Demonstrated experience translating complex marketing data into clear executive narratives; able to communicate performance insights to senior leadership without jargon

• Strong command of marketing attribution concepts — multi-touch, first-touch, last-touch — and practical experience applying them in long sales cycle B2B environments

• Proficiency in Salesforce CRM and Pardot/Account Engagement (or comparable MAP); experience with BI platforms (e.g., Power BI, Domo, Tableau, Looker, or Google Data Studio) and marketing warehouse concepts (e.g., Snowflake)

• Working knowledge of SQL; ability to construct queries and validate data integrity across connected systems

• Hands-on experience with Google Analytics, Google Tag Manager, and UTM framework design and governance

• Experience directing offshore or distributed teams on data operations; able to scope, assign, and QA deliverables across time zones

• Working knowledge of AI tools for marketing analytics use cases; ability to evaluate, implement, and govern AI-assisted workflows

• Cross-functional collaboration skills — comfortable operating at the intersection of Marketing, Sales Ops, and IT; able to navigate competing priorities and data ownership questions

• Experience designing governed self-serve BI environments — semantic layers, data dictionaries, and access frameworks — that let business users build and access their own reports without analyst intervention

Preferred Experience:

• Familiarity with intent data platforms (6sense, ZoomInfo, Bombora) and their integration into marketing reporting and segmentation workflows

• Working knowledge of AI tools for marketing analytics use cases; ability to evaluate, implement, and govern AI-assisted workflows

Required Education and Experience

• Bachelor's degree in Marketing, Business, Data Analytics, Computer Science, or related field required; advanced degree a plus

• 5+ years of experience in marketing analytics, marketing operations, or revenue operations with demonstrated growth in scope and responsibility

• Prior experience in B2B demand generation or EdTech environments preferred; familiarity with K-12 district sales cycles a plus

• Proven track record building or significantly improving a marketing data infrastructure — not just maintaining existing reports

• Experience working within a broader revenue analytics ecosystem with Sales Ops and/or IT Data partners, not in a siloed marketing analytics role

Benefits and Pay Range:
Pay Range – This role’s range is $81,500 - $139,500.

The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.

Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and 
benefits.

Travel: Less than 10%

Application Deadline: September 25, 2026. This is subject to close earlier if there is a high volume of applicants or a qualified hire is made.