Director Integrated Health Marketing Strategy
Humana
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The Director of Integrated Health is responsible for defining and driving Humana’s integrated health strategy to increase engagement and value among current members. This role focuses on connecting products, services, and experiences across the Humana ecosystem to deliver more coordinated, frictionless healthcare journeys that improve outcomes and deepen member relationships. Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and well‑being of millions of members. With capabilities spanning Humana Insurance, CenterWell, and pharmacy services, Humana has a unique opportunity to deliver more connected, holistic care—by bringing these assets together in meaningful, member‑centric ways.
Reporting to the AVP of Brand and Experiential Marketing, this role sits within the Marketing Organization and the broader Enterprise Growth team. The Director of Integrated Health serves as a senior, internally focused leader responsible for aligning cross‑functional teams, strategies, and execution to drive adoption of existing products and services among current members. This role partners closely with Product, Clinical, Pharmacy, CenterWell, Analytics, Segmentation, Lifecycle Marketing, and Operations to ensure integrated health initiatives are insight‑driven, scalable, and deliver measurable impact for both members and the business.
This position is ideal for a strategic leader who excels at navigating complex organizations, influencing without direct authority, and translating enterprise vision into coordinated action.
Integrated Health Strategy
Define and lead Humana’s enterprise Integrated Health strategy, focused on increasing adoption, utilization, and value of existing products and services across the member base, including pharmacy, CenterWell, care delivery, and clinical programs.
Develop a clear strategic framework for how Humana’s products and services work together across the member lifecycle to improve health outcomes and increase lifetime value.
Identify priority member segments, moments, and pathways where integrated offerings can deliver the greatest impact for members and the business.
Cross‑Functional Leadership
Serve as the connective tissue across Marketing, Product, Clinical, Pharmacy, CenterWell, Analytics, and Operations to align stakeholders around shared goals and execution plans.
Influence without direct authority, driving alignment, prioritization, and momentum across complex enterprise teams.
Translate enterprise strategy into actionable, scalable roadmaps that teams can execute within their respective domains.
Member Growth & Engagement
Partner with lifecycle marketing, segmentation, and personalization teams to drive awareness, consideration, and adoption of additional Humana services among existing members.
Ensure integrated health strategies are member‑centric, intuitive, and relevant, reducing friction and complexity across healthcare journeys.
Balance near‑term growth objectives with long‑term member trust, experience, and health outcomes.
Measurement & Optimization
Establish success metrics and KPIs related to product adoption, utilization, engagement, and member outcomes.
Partner with analytics teams to monitor performance, identify gaps, and continuously refine integrated strategies.
Use insights to inform prioritization, investment decisions, and future integrated health strategy.
Leadership & Enablement
Act as a thought leader and strategic advisor to senior leadership on integrated health growth opportunities, trade‑offs, and risks.
Build frameworks, playbooks, and best practices that enable teams to consistently execute integrated strategies across the enterprise.
Mentor and develop high‑performing talent while fostering a culture of collaboration, accountability, and continuous improvement.
Use your skills to make an impact
Required Qualifications
Bachelor’s degree or equivalent practical experience.
10+ years of progressive experience in growth strategy, integrated marketing, healthcare strategy, product strategy, or member engagement, with demonstrated success operating within a large, regulated enterprise.
3+ years of experience leading complex, cross‑functional initiatives that span multiple teams, functions, or lines of business without direct line authority.
Strong understanding of member lifecycle strategy, segmentation, and value‑based growth approaches, with the ability to translate insight into coordinated action.
Demonstrated ability to influence senior leaders, align diverse stakeholders, and drive momentum toward shared enterprise outcomes.
Exceptional strategic thinking, communication, and leadership skills, with the ability to translate vision into actionable frameworks and priorities.
Preferred Qualifications
Master’s degree in Business Administration, Public Health, Healthcare Administration, Marketing, or related field.
Experience working across multiple healthcare products and services, such as insurance, pharmacy, care delivery, and clinical programs.
Strong comfort with analytics, performance measurement, and data‑informed decision‑making to guide prioritization and optimization.
Experience supporting enterprise transformation efforts, operating model design, or large‑scale integrated growth initiatives.
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL.
The leader selected for this role should anticipate periodic in‑office work to support collaboration, executive engagement, and key planning moments. Remote options will be considered based on role needs and candidate experience.
WAH Internet Statement
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
HireVue
As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 04-23-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.