Digital Marketing Manager

This position is not open to applicants residing in or otherwise based in California or New York. Additionally, applicants must be located in the Eastern, Central, Mountain, or Pacific time zones.

Position Overview:

The Digital Marketing Manager is a hands-on, analytically driven role at the intersection of strategy and execution. You will own paid media campaign management across major digital platforms, contribute to media planning, and engage directly with clients to translate data into actionable insights.

This role is designed for someone who can operate with full autonomy—managing campaigns, reporting, and client relationships without day-to-day direction. It is also designed for someone who already works in AI as a primary mode, not as an experiment. If agentic and generative AI are core to how you think, build, and operate, this role will fit naturally. If they are tools you are still exploring, this is not the right moment.

This is a startup-minded position with real ownership and direct visibility into business decisions.

Core Responsibilities:

Paid Media Campaign Management

• Manage paid media campaigns end-to-end across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, including build-out, ongoing optimization, and performance reporting
• Apply sound judgment about when to leverage platform automation and when to override it, understanding the tradeoffs between algorithmic optimization and direct control
• Monitor campaign health weekly and make data-informed adjustments to bids, audiences, creative, and budget allocation
• Maintain clear and accurate reporting cadences for internal and client-facing audiences, using AI-assisted tools to accelerate data synthesis and surface insights faster
  

Media Planning and Strategy

• Contribute to the development of media plans that align channel mix and budget strategy with client goals
• Apply an understanding of attribution models and funnel dynamics when evaluating performance and recommending strategic shifts
• Collaborate with the CMO to identify growth opportunities and bring structured thinking to channel expansion decisions
  

CRM and Marketing Automation

• Use CRM tools to manage lead journeys, audience segmentation, and lifecycle communications
• Build and maintain automated branching workflows within marketing automation platforms, incorporating agentic and generative AI where it reduces manual effort and improves lead quality
• Ensure data integrity across systems and use CRM insights to inform campaign targeting and messaging
  

Client Engagement

• Participate in client-facing sessions, quarterly business reviews, and ad hoc check-ins with data-backed insights and a clear point of view
• Translate campaign performance data into plain language that is meaningful to non-marketing stakeholders
• Build confidence and credibility with clients through consistent preparation and follow-through
  

Cross-Functional Collaboration

• Partner closely with iDesign’s SaaS, Instructional Design, OPM, and Marketing teams to ensure marketing efforts are aligned with broader business objectives
• Communicate effectively across functions and contribute to a culture where marketing is understood as a strategic business driver
• Actively explore and apply AI tools to improve workflow efficiency, reporting, and campaign performance
  

What You Need to Get the Job Done:

• Direct, hands-on experience managing paid media campaigns in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Demonstrated ability to build and optimize campaigns independently, from setup through reporting
• Experience working inside a CRM (HubSpot, Salesforce, or equivalent) and building automated workflows or branching logic in a marketing automation platform
• Active, daily use of agentic and generative AI tools as a core part of your digital marketing work—not supplemental, not occasional
• Strong analytical capability: comfortable pulling data, building reports, and making decisions based on what the data actually shows
• Ability to communicate performance insights clearly to both marketing and non-marketing audiences
• Comfort operating in an environment where the job description does not cover everything
   

What Will Make Us REALLY Love You:

• Background in mathematics, statistics, psychology, sociology, or a related analytical field
• Experience in higher education, EdTech, or a similarly complex B2B or B2B2C environment
• Demonstrated experience designing or improving CRM workflows with agentic AI embedded in the logic
• A track record of presenting in client or executive settings with confidence and without leaning on jargon
• Genuine curiosity about what is next in digital marketing—and evidence that you have already tested it
  

iDesign is an equal opportunity employer. We are committed to building an inclusive environment in which everyone is a valued member. At iDesign, all hiring decisions are based on business needs, job requirements, and individual qualifications. We seek applicants of diverse backgrounds and hire without regard to race, color, religion, sexual orientation, national origin, or any other characteristic protected by law.