Data Analyst II

The Data Analyst II is a practitioner-level role designed for an analytics professional eager to master the intersection of marketing technology and healthcare business outcomes. In this role, you will play a vital part in delivering product and data analytics solutions for leading healthcare organizations, specializing in the healthcare digital experience.

You will work within a collaborative, cross-functional consulting team, using data-driven insights to support strategic business decisions, improve digital experiences, and drive measurable outcomes. This role requires hands-on experience in product and web analytics with proficiency in Adobe Customer Journey Analytics (CJA). The ideal candidate is a curious "builder" who is ready to move beyond the "how" to master the "why," bridging the gap between complex technical features and tangible business value for our clients

Here's a list of duties and responsibilities you'd take on as a Modea Data Analyst II:

• Analytics Implementation and Tracking

• Set up, configure, and maintain tracking on healthcare websites and mobile apps to capture critical data points across user journeys.
• Serve as a contributor on Adobe CJA implementations and ongoing support engagements—configuring data views, building workspace projects, and troubleshooting data discrepancies.
• Work with engineering teams to implement and test tags and scripts using tools like Freshpaint or Tealium, ensuring accurate and HIPAA-compliant data collection.
• Design and maintain tracking plans, including event naming conventions.

• Data Analysis and Reporting

• Produce high-quality client deliverables, including initial performance reports and solution documentation.
• Analyze web and product analytics data to identify user behavior patterns, conversion trends, and opportunities for optimization.
• Develop insights, dashboards, and regular reports using platforms like GA4, Heap, and Adobe CJA, ensuring clarity and relevance for healthcare stakeholders.
• Utilize SQL, Python, or R to query, clean, and transform large datasets, enabling detailed analyses that drive client decision-making.

• Consulting and Client Communication

• Own individual work streams within larger enterprise projects, hitting deadlines consistently while proactively communicating progress and potential blockers.
• Present findings and recommendations clearly and conversationally during ad-hoc project milestone meetings, adapting to client needs and anticipating concerns.
• Educate clients on best practices for analytics tracking, data interpretation, and the strategic use of analytics for business growth.
• Analyze client requests to surface underlying business drivers and identify when to escalate risks or flag expansion opportunities.

• General Expectations

• Operate with a "builder" mindset, staying updated on industry trends in healthcare analytics, compliance, and data privacy.
• Travel Expectations: Occasional travel to client sites (approx. 5-10%) and attendance at the annual company meeting.
• Performs other duties as assigned that are reasonably within the scope of this position.

Some critical competencies we'd like you to have are:

• Curiosity: Demonstrates a self-directed interest in generating original queries and digging into complex client questions for ad-hoc reporting and superior service.
• Adaptability: Ability to remain flexible as toolkits and client needs change, maintaining proficiency across a wide range of tools, concepts, and datasets.
• Communication Skills: Must be a polished oral and written communicator, capable of presenting findings to diverse audiences and translating complex technical concepts into business-friendly language.
• Reliability: Proven ability to manage multiple work streams in parallel with a high degree of organization and a "self-starter" mindset.

Here's a list of minimum requirements that are necessary for the role:

• 2+ years of experience with digital analytics, technical consulting, or related analytical fields.
• Demonstrated hands-on experience with Adobe Customer Journey Analytics (CJA) (implementation, workspace analysis, or configuration).
• Proficient in data analysis, including data cleaning, transformation, and interpretation.
• Bachelor’s Degree or equivalent work experience (CS, MIS, or Data Science preferred).
• Must be legally authorized to work in the United States.

Candidates with the following will be considered preferred:

• Technical Expertise: Proficiency in tag management platforms (Freshpaint, Tealium) and data visualization tools (Looker Studio, Tableau, PowerBI).
• Advanced Skills: Strong SQL skills (complex queries, database optimization) and experience with R and/or Python.
• Certifications: Adobe certifications (e.g., CJA Business Practitioner) are strongly encouraged.
• Industry Knowledge: Experience in healthcare analytics, including familiarity with HIPAA compliance and unique healthcare data challenges.

Work environment:

Modeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless as otherwise required by job responsibilities. We offer a modern office located in Blacksburg, VA. Our office provides an indoor space with moderate temperatures and noise levels. This allows employees to choose a fully-office, fully-remote, or hybrid work experience. Employees may occasionally need to travel to our offices or other locations for items such as training or client visits. We will also provide employees with tools to do their job at home as well as in the office. 

Physical Demands:

Must be able to remain in a stationary position during the duration of the workday. Individuals must have the ability to constantly operate a computer. Must have the ability to converse with and exchange information to clients and coworkers both in person and through a computer. Capable of occasionally transporting items of 10 lbs or less to and from the office.

Additional Information:

Modea is committed to a diverse and inclusive workplace. Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.

We aspire to be an highly inclusive employer – providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to keeping great people representative of a variety of backgrounds, perspectives, and skills, not just because it's the right thing to do, but because we believe it makes Modea stronger.

You must be legally authorized to work in the United States for this position.

Modea participates in the E-Verify program.

Modea is committed to a diverse and inclusive workplace. Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.